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Our CEO Mr. Kim who loves nature and our environment. He also obsessed with quality skincare products that called PURITO. He decided to create skincare product packaged in recycled materials. To focus on high - quality natural ingredients instead of fancy marketing.
Lastly cruelty - free products that respect our beloved animals. To create a "safe & honest" K - beauty brand. PURITO, They combined two words "Purify" and "To". Purify means to purify their natural ingredients to create safe and clean products. "To" comes from a Chinese character meaning "soil" this means to go back to basic to strengthen and repair collapsed skin barriers.
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