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The first MADness happened in 2017. Aspire by the founder whose back then was being one of the larger girls in class. She felt unpretty & unheard. Those magazines & posters got her cried & mad.
From that experience, she wanted to create makeup that speaks for all; even those with acne, regardless of the beauty standards. A brand for her then, and the aesth. Dr now.
And the MADness still continue, with the vision to become "beauty that inspire" for the Rebels, for all, especially the South-East Asia. As the 4th largest population in the world, We aim to democratizing SEA beauty.
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